Children’s party industry gets first quality standard

A new initiative aims to bring consistency, safety and professional recognition to the children’s party market, which is estimated to be worth £1.1 billion in the UK.

PartyMark is the first-ever “gold standard” accreditation for children’s party providers, including indoor play operators. PartyMark was created in response to growing consumer concern over safety and quality at children’s parties. Research shows that up to 80% of parents choose venues and providers based on recommendations or social media reviews, while for some venues, parties can account for 50% of annual revenue.

PartyMark is open to any provider delivering children’s parties and accredited providers commit to meeting the standards it sets across safety, quality, inclusivity and professionalism. For those looking to go further, PartyMark+offers a premium tier, including the PartyMark Experience Review, an independent assessment of the provider’s entire party journey from first enquiry to party day.

The accreditation is the brainchild of children’s activity specialist Chris Sharman.

“I’ve seen the incredible impact a well-run party can have for a child, but I’ve also witnessed the chaos when safety and planning fall short,” Sharman said. “PartyMark is designed to give families confidence and to support providers in delivering exceptional, safe experiences.”