Monkey Town continues expansion with acquisition of Liverpool site

Following the acquisition of Rascals Party and Play Centre in Preston mid-2025, leading European indoor playground brand, Monkey Town – operated by Dutch leisure group 24 Indoor – has acquired its second UK site, Yellow Sub in Liverpool. This marks another step in the brand’s growing presence in the UK.

Yellow Sub is a well-known destination for families on Liverpool City’s waterfront. The site will continue to operate in the short term before closing in summer 2026 for a full refurbishment and transformation into Monkey Town Liverpool, bringing the brand’s distinctive themed environments, food and beverage offer and signature play experiences to the city.

Peter van Wijk, CEO of 24 Indoor, said the addition of the Liverpool site represents continued momentum for Monkey Town’s UK rollout and reinforces the group’s confidence in the region as a key area for growth. He noted that the North West has a strong indoor play market potential and excellent family demographics.

Josh Buxton, UK Country Director, added, “The refurbishment will transform the site into a city Monkey Town location while building on the strong foundations already established by Yellow Sub as a destination for local families and visitors to the waterfront.”

The acquisition forms part of a wider strategy, with further sites already progressing across England.