£17m MyActive Leek opens with new indoor adventure play area

A new indoor adventure soft play attraction has opened at MyActive Leek following a £17 million redevelopment of the former Brough Park Leisure Centre. The Staffordshire Moorlands facility has been transformed by Alliance Leisure on behalf of Staffordshire Moorlands District Council, with the project forming part of the wider regeneration of Leek town centre.

A key part of the redevelopment is an expanded family offer centred on a large indoor adventure soft play area. The attraction includes a dedicated baby sensory zone, while TAG play technology adds an interactive element designed to enhance both everyday visits and birthday parties.

Dedicated party facilities have also been introduced, alongside fully accessible changing provision and a Changing Places facility, supporting access for a wider range of families.

The project has received £10 million from the Government’s Levelling Up Fund, more than £3 million from the council and £1.8 million from Sport England. Additional funding has supported improvements to outdoor activity areas and the centre’s energy efficiency.

“It’s fantastic to see MyActive Leek officially open and ready to serve the community,” says Rob Lashford, divisional director at Speller Metcalfe. “We’re proud to have delivered the construction of a facility that will make a real difference.”